Privacy policy

PRIVACY POLICY

Last updated: 22 October 2026

  1. Data Controller

The data controller responsible for the processing of your personal data described in this Privacy Policy is Aevelune Boutique, full company details for which are set out in our Legal Notice. Any questions relating to this Privacy Policy, or to the processing of your personal data, may be submitted to us via the contact form available on our website.

  1. Personal Data We Collect

In connection with your use of the Store, and in particular in connection with the placing and fulfillment of an order, we collect and process personal data including, without limitation, your name, delivery and billing address, email address, telephone number where provided, and details relating to the products ordered and the transaction concerned, together with any information you voluntarily provide to us in the course of any communication with us, including via the contact form available on our website. Where you have consented to the use of marketing cookies, we also collect technical and usage data, including your IP address, device and browser information, cookie and click identifiers, and information relating to your interactions with the Store, such as pages viewed, products added to the cart, and purchases made.

  1. Purposes and Legal Basis for Processing

We process your personal data for the following purposes and on the following legal bases: to take the steps necessary to enter into, and subsequently to perform, a contract of sale with you, including the processing and fulfillment of your order and the handling of any return, refund, or complaint relating to it, such processing being necessary for the performance of a contract to which you are a party, to comply with legal obligations to which we are subject, including obligations relating to accounting, taxation, and consumer protection law, such processing being necessary for compliance with a legal obligation to which we are subject, to communicate with you in relation to your order or any query you have raised with us, such processing being necessary for the purposes of our legitimate interests in operating the Store and providing customer service, which interests we consider are not overridden by your own interests or fundamental rights and freedoms, and to measure the effectiveness of our advertising and to show advertising to you and to other users on third party platforms, including TikTok, such processing being based on your consent.

  1. Marketing Communications

Where you have given your consent to receive marketing communications from us, we may use your email address for the purpose of sending you such communications, including information relating to products, promotions, and offers. Such processing is based on your consent, which you are entitled to withdraw at any time, free of charge, by using the unsubscribe mechanism included in any such communication, or by contacting us via the contact form available on our website, without affecting the lawfulness of any processing carried out prior to such withdrawal.

  1. Recipients of Personal Data

We may disclose your personal data to third parties to the extent necessary for the purposes described in this Privacy Policy, including to payment service providers for the purpose of processing your payment, to third party logistics and fulfillment providers for the purpose of delivering your order to you, to providers of the software and hosting infrastructure used to operate the Store, and, where you have consented to the use of marketing cookies, to advertising partners, including TikTok, as described in Section 7. Any such third party is only provided with such personal data as is necessary for it to perform the function concerned.

  1. Shopify

The Store is hosted on the Shopify platform, which processes personal information on our behalf in order to operate the Store. Further information regarding Shopify's processing of personal information is available at https://www.shopify.com/legal/privacy/app-users.

  1. TikTok

Where you have consented to the use of marketing cookies, we use the TikTok Pixel and related TikTok tools, including the TikTok Events API and Advanced Matching, provided by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. These tools transmit to TikTok the technical and usage data described in Section 2, together with your email address and telephone number where provided, in hashed form. TikTok uses this information to measure the performance of our advertising, to show advertising to you and to other users, and for its own purposes as described in its privacy policy, available at https://www.tiktok.com/legal/page/eea/privacy-policy/en. To the extent that we and TikTok are considered joint controllers, such joint responsibility is limited to the collection of this information on the Store and its transmission to TikTok. TikTok processes the information it receives for its own purposes as an independent controller, and we have no control over, and are not responsible for, such processing. You may withdraw your consent at any time via the cookie settings available on our website.

  1. Transfers Outside the European Economic Area

Certain of the recipients described in this Privacy Policy, including Shopify and TikTok, may process personal data outside the European Economic Area. Any such transfer takes place on the basis of an adequacy decision of the European Commission, standard contractual clauses adopted by the European Commission, or another transfer mechanism permitted under applicable data protection law.

  1. Data Retention

We retain your personal data for no longer than is necessary for the purposes for which it was collected, having regard to the applicable statutory retention periods under accounting and taxation law, and the applicable limitation periods relevant to any claim that may arise in connection with your order.

  1. Your Rights

Subject to the conditions set out in applicable data protection law, you have the right to request access to, rectification of, or erasure of, your personal data, to request that we restrict our processing of your personal data, to receive a copy of your personal data in a structured, commonly used, and machine readable format, to object to our processing of your personal data carried out on the basis of our legitimate interests, and, where processing is based on your consent, to withdraw that consent at any time. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY), or with the supervisory authority of the EU member state in which you habitually reside. Any such request may be submitted to us via the contact form available on our website.

  1. Cookies

The Store uses cookies that are strictly necessary for its operation, including cookies required to enable the shopping cart and checkout functionality. Subject to your consent, the Store also uses marketing cookies and similar technologies, including those of TikTok described in Section 7. You may give, refuse, or withdraw your consent to such cookies at any time via the cookie settings available on our website, without affecting the lawfulness of any processing carried out prior to such withdrawal.

  1. Contact

Any questions relating to this Privacy Policy, or to our processing of your personal data, may be submitted via the contact form available on our website.

  1. Changes to this Privacy Policy

We may amend this Privacy Policy at any time. The version published on our website, as indicated by the date stated above, applies from the date of its publication.